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May
07

The Missing Ingredient In Your Marketing Plan

The fastest way to produce a gigantic return on your marketing investment is to learn the skill that teaches you how to successfully inspire and influence today’s new consumer to go from a potential client to paying client. Stop investing in marketing to attract more leads and hope those leads convert to clients until you can maximize the ones they already have. Hope is a lousy marketing strategy.
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May
08

The Real Reason You Are Not Closing More Business

Business owners are convinced that if they had a better way to execute the close properly, all their revenue problems would disappear. Business owners believe that I can teach them a magical phrase, secret sentence or fancy closing statement that would convert someone on the spot and compel them to hire you.
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Apr
03

Close More Sales When You Relinquish Your Busy Badge

I don’t have enough time. I am so busy. I just can’t do that right now. Those excuses are more common than the common cold. When life and work get busy, or when you don’t want to feel guilty about avoiding a task or an obligation, the time excuse rolls off of your lips. Time, or lack thereof, is a lousy excuse. Stop convincing yourself that you don’t have the time to be successful. Close more sales when you relinquish your busy badge. Everyone is busy, so that lame excuse means nothing anymore. Chronic excuse-making is an excellent way to evade doing the work that needs to be done.
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Feb
08

Selling Without Selling is NOT Possible

The biggest business-destroying, money-depleting lie that professionals believe is that they can sell without selling. They believe that instead, they should listen, share, serve, educate, and be authentic. All of these elements are a part of selling, but this advice alone will not keep a business in business. If you resist selling, your prospective clients will resist buying. I believe that you can sell without being aggressive.
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