7 Steps to Sell Successfully
Learn the Seven “Be’s” for Successful Selling
Here are proven strategies to improve your sales ratio.
1. Be enthusiastic. If you’re not excited about what you’re selling, don’t expect your prospects to be. Share your enthusiasm with potential clients and watch your sales grow.
2. Be likable. People respond to someone they perceive is much like themselves. When on a sales call, build good rapport with your clients. Discover common interests by looking around their office and finding commonalities.
3. Be a good student. Accomplished salespeople work hard to improve their skills. Reading, listening to audiotapes, and surfing the Internet will improve your sales IQ and your bank account. Take classes; attend seminars.
4. Be prepared. Know your U.S.P. (Unique Selling Proposition) before making your first call. The USP is the message to your customers regarding how they will benefit from your product or service. Be sure you know your customers’ businesses and understand their needs.
5. Be fearless. Don’t let fear of rejection sabotage your efforts. One technique is to turn prospecting into a numbers game. For example, if you make $100 on every sale, and you average five calls per sale, then every “NO” is worth $20.
6. Be sure to get referrals. Don’t hesitate to ask clients for referrals; they will be glad to help. If your offering has the right benefits, your clients will want to share with their friends and business associates.
7. Be relentless. If you let your marketing efforts lapse, your sales may too. Maintain marketing momentum by keeping in touch with customers and prospects through various media. Sending e-mails, newsletters, or creating a web page are all great ideas.
One more thing to consider…..Need a “911” Strategy Session? If you are struggling with sales and/or keep running into the same obstacles and issues, reach out and schedule a 30 minute complimentary call with me. You never know…it could change your sales results and bottom line. This session is an opportunity for me to ask questions and learn where you are in your business, where you want to go, and what might be holding you back.
PS. THIS IS NOT A FREE COACHING CALL. That would be irresponsible of me to offer you, as change doesn’t happen overnight, and certainly can’t happen on one phone call. This is purely a chance for us to get to know each other, see where you are in your business, and see if it makes sense to work together. I want to serve you deeply, and in order to do that, we need to have a frank conversation about your business first.
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