Feb
08
Selling Without Selling is NOT Possible
The biggest business-destroying, money-depleting lie that professionals believe is that they can sell without selling. They believe that instead, they should listen, share, serve, educate, and be authentic. All of these elements are a part of selling, but this advice alone will not keep a business in business.
If you resist selling, your prospective clients will resist buying.
I believe that you can sell without being aggressive.
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