Got Sales Phobia?
Got Sales Phobia?
Do you suffer from sales phobia? Have a little fear around selling your prod or svs. Every day I hear business owners declare they are not sales people, they are business owners.
Sales are the backbone of your business. If you’re in business to make a living, you have to be out there selling. I can’t think of a single exception to the rule.
The effort put into selling is what makes every other activity possible in business. “No sales” eventually turns into “no money” and without money, no business. Sales are the only way to keep your business in business.
Many professionals don’t want to admit they have to sell so they don’t develop that skill. Instead they believe that printing business cards, launching a website, using social media and attending a few networking events will be enough to build a profitable business.
You’re not only selling your solutions but you are also selling your actions, beliefs, point of view, ideas and recommendations. The success of your business is directly related to how well you sell. Not embracing and owning this hard fact will paralyze your business success.
Pretending you don’t have to sell or having a fear or distaste for selling will cripple your efforts and take down your business.
You can choose to focus on the fear and adopt the scarcity mentality or you can focus on taking action and create your own sales success. If you allow yourself to be controlled by fear or make your decisions based on scarcity, you will miss the business and sales opportunities that come your way.
Turn your sales phobia and into sales action. Face your sales phobia and solve it. Honestly, it is the only way you are going to be successful generating much needed revenue for your business.
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